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Channel Marketing in 2021: Become a Master

Marketing was already something of a struggle for many partners. Then the pandemic came along and forced them to stay uber-focused on sales.

Coming up at Channel Partners Virtual, March 2-4, we've lined up some channel marketing experts on how to freshen up your marketing plans in 2021.

In this preview, executive editor Craig Galbraith talks with session moderator Mayka Rosales-Peterson of Telesystem and panelist Maggie Miller of Tanium. The two share advice for 2021, mistakes partners are making, and why solution providers get a bad rap for their lack of marketing skills.

The panel will also feature Amy Bailey of Telarus and Andra Hedden of Marketopia.

channel marketing, Channel Partners Virtual, Telesystem