8x8 is going beyond just UCaaS and CCaaS with XCaaS. The company says it provides everything customers need in a single communication platform.

Here, we sit down with new 8x8 channel chief Bobby Hall ahead of the Channel Partners Conference & Expo. He tells editorial director Craig Galbraith what partners can learn about XCaaS at the show. He also offers clues into what 8x8 partners can expect from him leading the program.

Furthermore, we learn how 8x8 is trying to differentiate itself in a crowded market.