8x8 says many don't realize there are a lot of ways for a channel partner to work with the company.

Kathy Mazza, VP of strategic channels with 8x8, joins us for this edition of Channel Futures TV. She offers updates on the company's partner program and the different partnering models that the cloud, UC and contact center provider offers.

8x8 is an official technology sponsor and Channel Champion sponsor of the Channel Partners Conference & Expo. It's happening April 11-14, in Las Vegas. Register for the event here.