social selling is no longer an idea to consider. It's an action they must take.

This Social selling needs to be a staple in channel businesses’ marketing and sales team strategies. In fact, teams that use social selling create 45% more sales opportunities than teams that don't leverage such strategies.

But how do you go about initiating a social selling strategy? And how do you know if what you’re doing works?

Marketopia’s CMO and owner, will share her secrets for successful social selling. Partners can learn how to grow their businesses by using social media platforms and online forums to engage with millions of decision makers.

Channel Partners: How are channel businesses missing out by not making social selling a top priority?

social selling. And, if you do it strategically, you can drastically decrease the front-end sales cycle, and increase the quality of your leads and revenue generation.

AH: It’s important to understand where your audience is and which social outlets they frequent. Then build a strategy around those outlets to target exactly who you are trying to CP: What are the dos and don’ts of creating effective social selling?

relationship building, not hard selling. It is important for the user to feel the value that you are providing and they will begin to consume the business content and develop a digital relationship with your brand.

AH: You know that it is working when the inbound leads start to roll in.

AH: I hope the audience leaves inspired to begin social selling and taking advantage of this amazing way to grow their businesses.