It is time to register for Channel Partners Conference and Expo – the world’s largest independent channel event – and while the full agenda is still being set, we can disclose the big picture topics.
The 2025 Channel Partners Conference will be back at the Las Vegas Venetian, but in a larger area – the Welcome Pavilion and Expo Hall will total 51,290 square feet. The fast-paced event Conference will feature more main stage content than ever before. We’re also planning pre-even webinars and introducing Channel Partners TV, enhanced Expo Floor content with new features in the CP LV theater, and AI workshops. Including the co-located MSP Summit, there will be more than 200 speakers, 39 keynote sessions, 61 breakouts and 300 sponsors. The theme for the 2025 conference is Channel Forward.
The event’s content will focus on the hottest business and technology issues facing everyone in the channel ecosystem today – trusted advisers, VARs, MSPs, integrators, and service providers. The main themes:
Capitalizing on Generative AI: With a potential value of $4 trillion, generative AI is a top business priority. While customer demand is high, partners must find innovative ways to deliver Gen AI solutions.
Navigating the Cybersecurity Landscape: Cybersecurity remains critical with annual spending nearing $80 billion and projected to reach $153 billion by 2027 in North America alone according to Canalys. As threats evolve, partners must protect data, systems, and people across data centers, networks, cloud, and edge environments.
Optimizing Cloud Investments: While public clouds are essential, cost optimization is crucial. Customers are carefully evaluating cloud applications and data, whether using hybrid, multi-cloud, or single-cloud strategies.
Thriving in a Challenging IT Market: Complex IT challenges, including VMware transitions, AI resource demands, PC refreshes, and AI device adoption, are reshaping the IT landscape. Partners must adapt to these changes to succeed.
How Channel Partners are Evolving: Channel partners are no longer mere agents but strategic advisors, shaping customer networks for enhanced communication, productivity, and innovation. To excel in this new role, partners must master cloud integration, unified communications, mobile connectivity, and network reliability.
Expanding Service Provider Reach: Partners specializing in communications, collaboration, and connectivity are vital extensions of major service providers. By offering business internet, fixed wireless, 5G, IoT, and AI-powered solutions, they broaden service provider reach and capture new opportunities.
Adapting to Changing Customer Dynamics: Millennial buyers, increasingly digital-first or digital-only, are driving technology and connectivity purchases. These integration-focused buyers prefer subscription models and marketplaces. Partners must collaborate effectively to meet their needs.
You can find more about the conference and how to register here. Early Bird pricing (through Jan. 27) for an All-Access pass is $649 for a channel partner and $999 for a supplier. Channel Partners pricing is $449 (partner) and $899 (supplier), MSP Summit Conference pricing is $449 (partner) and $899 (supplier), and an Expo + Keynote pass is $299 (partner) and $649 (supplier). See full conference pass options and pricing here. To register for media or industry analyst pass, click here.