For partners who haven't dabbled in international sales, there's an opportunity in Colombia you might not have considered.
Just a two-and-a-half hour flight from Miami, Colombia offers a burgeoning IT software and services market. ProColombia, the government agency that represents foreign investment in Colombia, was a sponsor and exhibitor at the recent CP Expo.
We caught up with Ricardo Pedroza, executive director, U.S., ProColombia, for a recap of the Channel Partners Conference & Expo and to talk about the opportunity for partners in Colombia.