A strategy that embraces the power of the digital ecosystem is critical for customer success, according to recent Equinix data.
The research shows that in just three years, 80% of Fortune Global 2000 digital leaders will interconnect with more than four hyperscale providers and more than 30 SaaS/business partners. The channel will be critical in helping customers navigate the complexity of applications, systems, workloads, platforms and connectivity.
“Enterprises are looking to implement comprehensive solutions – not just point products – in their endeavor to be more efficient, save money, and target new revenue opportunities. They need specific solution design recommendations and assistance to implement and operate these solutions,” said Jules Johnston, SVP of channel, Equinix. “Tapping into an ecosystem of partners provides immense interoperability considerations grounded in years of experience.”
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Johnston will delve into the opportunity for partners May 2 at the Channel Partners Conference & Expo. There, she will advise partners on how best to communicate the advantages of ecosystems to customers and prospects. Her session's title is "The Digital-First Journey: Customers' Infrastructures Are Now Their Ecosystems." In advance of the event, Channel Partners spoke with Johnston about the new customer ecosystem.