pandemic hit, presenting new challenges in meeting their customers’ needs.

Everything has changed, from customer needs to measuring customer experience. Furthermore, partners are demanding more from providers during this transformational time.

So how do channel businesses catch up to the new digital transformation? Kris Blackmon, channel veteran and chief channel officer at During her Channel Partners Virtual keynote, titled “Kris Blackmon: The problem with trying to define digital transformation is that it’s a moving target. It’s all about using digitization to fundamentally change the way businesses operate, to put a laser focus on the customer experience, and to take a holistic look at operations. Processes, systems, channels of communication, even business models — these are things that businesses should never stop trying to evolve and improve. Companies should never consider themselves digitally transformed.

video conferencing and Slack. Never have our digital and physical lives been more intertwined.

KB: Because It’s two very different types of channel partner. One is dealing in cloud, CP: Can you give some examples of the competitive advantages of up-to-date digitization?

buy a car where I wasn’t allowed contact with anyone at the dealership.

Digitization is what made that CP: What are some of the pitfalls of not keeping up with the changes?

CP: What do you hope attendees can learn and make use of from your keynote?