Mindmatrix, has a lot of knowledge to share on this topic.

During his Channel Partners Virtual session, titled, “Build Your Channel Ecosystem with AI and ML,” March 4, Khera will share his insight in a practical discussion on how AI and ML are being used today to create a better understanding of your partner ecosystem.

In a Q&A with Channel Partners, Khera gives a sneak peek of what he plans to share with attendees.

Channel Partners: How are channel businesses that haven't incorporated AI and ML missing out?

Harbinder Khera: There are pretty distinct applications where AI and ML could be incorporated to see huge gains. The first one is partner recruiting. As part of our recruiting process, MSPs and integrators out there in this space. And each of these partners is generating thousands and millions of data points. So it’s understanding data, and figuring out who is the right partner and who’s not. What kind of content do you need to provide and what does the enablement look like depending on the partner types and personas? This really helps a vendor create or develop a channel-friendly program.

A channel-friendly program comes down to you really understanding your partner, personalizing the experience for your partner so when you're communicating to them, it’s one to one, not one to many. That definitely gives you a competitive advantage now because you can decipher and look at the data. It helps you build a channel-friendly program and helps you laser-focus on partner recruiting.

CP: What are some of the dos and don'ts of adopting AI and ML?

HK: People don’t understand the difference between AI/ML application rollout.

CP: How have AI and ML improved your business processes? What sorts of insights have you gained from these technologies?

HK: At Mindmatrix, we are in the partner enablement software business. We provide a platform to help companies enable partners and create a partner-friendly program. We enable our clients to do partner recruiting, and we’re CP: What do you hope attendees learn and can make use of from your session?