For channel partners, effective lead generation can mean the difference between thriving and struggling.
Effective leads can be elusive, and partners struggle with how to get them and pay for them. There are so many organizations looking to sell lists to partners and provide lead generation, creating confusion. And buying lists from third parties doesn't guarantee success.
So how can partners beef up their lead generation?
[Editor's Note: See and hear more than 150 channel visionaries and experts speaking at the Channel Partners Conference & Expo. The event also features more than 375 ICT companies in the massive expo hall. Register now for the world’s largest independent channel event, May 1-4, at the Venetian in Las Vegas.]
During his Channel Partners Conference and Expo session, “New Strategies for Lead Generation,” May 2, speakers will share the findings of partners who have experimented with lead generation and figured out what works for them. They will provide fresh ideas for growing your business.
- Amy Bailey, owner of Unusually Unusual Consulting
- Jerry Goldman, president and CEO of Select Communications
- Christopher Jones, AT&T's associate vice president of channel sales
- Ruben Pina Jr., president and director of A1 BizCom
- Tony Cheng, president and CEO of Netstar
In a Q&A, Bailey and Pina give a sneak peek of what they'll share with attendees.