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Trust, Innovation and Partnerships: What the RingCentral Reach Program Means for the Channel

Partnership handshake

Editor’s Note: This guest column is part of Channel Partners Conference & Expo sponsorship.

By Wendy Harmon

Each quarter on RingCentral’s public earnings call, founder and CEO Vlad Shmunis calls out our three guiding values: trust, innovation and partnerships. 

But as the No. 1 global UCaaS and CCaaS provider, what does this mean for the channel?  

For partners around the world, that’s where the new RingCentral Reach program comes into play. Let me explain: 


At its core, RingCentral Reach is our commitment to the channel, with a simplified, transparent structure and clear benchmarks for rewards.  

Through the sales models of Channel Harmony and IGNITE!, we eliminate channel conflict and put success at your fingertips, with promptly paid commissions and the freedom to run your business your way.  

You know your customers best, so we make it easy to work with us however you see fit. 


RingCentral Reach gives all partners the tools they need for success: a dedicated channel manager, access to our continually updated partner portal, tons of competitive and marketing assets, and free trainings and certifications to level up your skills.  

But RingCentral Reach takes that a step further in increasing support for the partners who routinely deliver results, helping them to accelerate their business growth. These partners recognize the value in intelligent, connected experiences, and bring that value to market. 

By continuing to evolve our award-winning partner support, we put more into the hands of those who drive results for customers. 


Finally, RingCentral Reach is about lifting partners to success and empowering them to do what they do best — add value for customers. 

By eliminating channel conflict, we make it easy for partners to collaborate with our sales team and subject matter experts. When you combine a partner’s customer knowledge with RingCentral product leadership, the result is a solution that can meet any use case.   

I’d also like to reiterate that RingCentral Reach is a truly global partner program, with Gold and Diamond partners throughout our international regions. As I mentioned before, at its core RingCentral Reach represents our commitment to the channel. So part of that means additional support for partners bringing our leading solutions to new markets. 

No matter where you operate, I look forward to meeting with many of you at the Channel Partners Conference & Expo. Stop by booth 1215, come say hello, and let’s see how we can #ReachHigher together. 

To learn more about the RingCentral Reach partner program, visit

As AVP of Global Channel Marketing, Wendy Harmon heads RingCentral’s worldwide channel partner enablement initiatives, including the global RingCentral Reach™ partner program. With a wealth of experience leading global on-premises and SaaS product and services teams, Wendy strives to create a balance between innovative risk and the need for discipline, standards and consistency. A proud sixth-generation Californian, Wendy has also lived in Colorado and the UK and graduated from the University of Colorado Boulder. 


Channel Partners Conference & Expo, RingCentral