This week we revealed how Channel Partners Conference & Expo and MSP Summit — marking its 30th anniversary — is making its largest investment yet, reimagining the event for 2027 as partners pursue a projected $100 billion AI services opportunity.

The 2027 Channel Partners Conference and MSP Summit is set for March 15-18, 2027, at the Venetian in Las Vegas. The transformation marks a defining moment for the event as it enters a new era shaped by AI and expanding business models. There will be a few changes at next year’s event, which we expect to draw more than 8,000 channel professionals. More keynotes and breakouts will be aimed at all channel partners – including tech advisors and MSPs – instead of focusing on one type of partner. The conference will also go even deeper into the business of AI.

Leading channel partners say bringing together technical advisors, MSPs and other types of partners adds value, as does placing an even greater emphasis on the business of AI.

“One of the things I’ve always appreciated about Channel Partners is the relationships and collaboration that come from bringing industry TSDs, Technology Advisors and MSPs/VARs together,” said Symplicity Communications CEO Catherine Ripley, a 2026 Channel Partners Tech Advisor Thought Leader. “It’s encouraging to see the event evolve with our industry while preserving the relationships that have made this community so valuable over the years.”

Ripley said the way AI has evolved is blurring the lines between the types of partners.

“As technology agencies, our business models are evolving rapidly, especially as AI creates entirely new opportunities to deliver measurable business outcomes for our customers,” she said. “The lines between traditional channel partners, managed service providers, and technology agencies are becoming increasingly blurred, making collaboration across the broader technology ecosystem more important than ever. I’m excited to see Channel Partners recognize this shift and make meaningful investments in executive education, business growth, and a more connected conference experience.”

Vinod Paul, president of managed services for Align, agreed that the new format will add value for all kinds of partners.

“AI isn’t a side conversation anymore,” said Paul, whose MSP ranked No. 40 on the 2026 MSP 501. “It’s changing what clients expect from us across security, operations, and strategy. Bringing the MSP Summit Hall alongside the Channel Partners Expo, with keynote programming focused on growth and AI’s impact, gives providers a place to compare notes, test ideas, and turn this moment into real value for clients.”

Channel Partners Conference & Expo and MSP Summit is produced by Informa. See here for more on the transformation.

Kelly Danziger, general manager of Informa Channels, called it "our biggest investment yet in the future of this community," underscoring the event's continued role as the channel's largest and longest-running vendor-neutral gathering.

As Robert DeMarzo, content and strategy leader at Informa Channels, put it: "We're elevating the content so that every leader walks away with insights that are immediately actionable."

Registration for Channel Partners Conference & Expo and MSP Summit 2027 is now open.