At the upcoming MSP Summit, we are featuring insights and data from the incredible work being done by Dina Moskowitz at PartnerOptimizer in a session titled "MSPs Aren’t One-Size-Fits-All." This Sept. 17 session will provide critically important information to MSPs, vendors, distributors, and suppliers in the managed services channel.

Moskowitz’s presence at our event is part of a deeper working relationship between the MSP Summit and PartnerOptimizer that will provide value to the entire MSP community year-round -- so stay tuned. We are all excited about how this partnership will unlock opportunities for our attendees, sponsors and the MSP 501 community.

Too often, MSPs are treated as if they’re all the same — a mistake that wastes time, money, and opportunity for everyone in the channel. In reality, MSPs lean into different technologies, industries, and business models, and deserve to be recognized for those unique specializations.

“Not all MSPs are the same, and that's critical,” Moskowitz said. “What we want to bring to the MSP Summit is that a lot of companies out there just think ‘I'm going to market with MSPs, and therefore I just need to find MSPs.’ But there's a lot of wasted time, money and effort on recruiting the wrong ones, and it's frustrating to the MSPs, but also to the partnership teams.”

Moskowitz will share insights from the PartnerOptimizer’s MSP Ecosystem Segmentation Report, a first-of-its-kind data-driven look at how MSPs truly differ by technology focus, customer base, and business priorities.

“It’s good for the MSP to know where they fall in within those different areas, how do they compare to their peers?” she said. “So if they're leaning into cybersecurity, which practices do they have a focus on and how do they compare to their peers? What's in their tech stacks? Is it similar to their peers? Things like that.”

The market intelligence generated on the MSP Ecosystem's technology segmentation is derived from the company’s partner profiling and discovery platform, which freshly mines for partner data among nearly 48,000 MSP companies.

Besides showing MSPs how they compare to peers, Moskowitz said PartnerOptimizer’s data also helps vendors find the best MSPs to work with.

"There's a key message here for the technology providers - which is that targeting the right-fit MSPs is the winning strategy, because you can't force a square to fit into a circle,” she said.