The technology channel is at an inflection point. Artificial intelligence is reshaping every corner of the industry, sales cycles are growing more complex, and the pressure to deliver measurable profitability has never been greater. At this year's Channel Partners Conference April 13-16 in Las Vegas, three deep-dive panel sessions tackle these challenges head-on. They provide managed service providers, technology advisors, and channel partners with a rare chance to move beyond buzzwords and into actionable strategy.
The sessions cover pressing issues facing the channel today: how to translate AI capabilities into real revenue, how vendors can actively help partners close more deals, and how the right supplier relationships can transform a partner's bottom line. Collectively, they represent a candid, ground-level look at what it actually takes to compete and thrive in an increasingly crowded and complicated marketplace.
Turning AI into Revenue: Real-World Strategies for Channel Success moves beyond the hype to explore how channel partners can monetize AI. Vendors will share proven methods for packaging AI-powered solutions, crafting compelling value propositions, and creating recurring revenue streams that strengthen customer relationships and improve margins. Panelists include ChannelMaven CEO Heather K. Margolis, Colt Technology Services director of AI product strategy Chetan Narang, and UJET chief business officer Baker Johnson. Craig Galbraith of Galbraith Multimedia will moderate.
In Accelerating Sales Success: How Vendors Can Help Partners Close More Deals, attendees will discover vendor-backed programs designed to overcome sales obstacles. From co-selling models to innovative financing options, this session highlights strategies that directly impact deal closure rates and lifetime customer value. BCN president Julian Jacquez, SouthLight Service chief revenue officer Carlos Belloso, and Michael Bubernack, CEO of Wildix partner ET&T, will tackle this topic. Dave Raffo of Channel Partners will moderate.
Partnering for Profitability: How Leading Vendors Drive Channel Partner Success focuses on vendor programs that enhance operational efficiency, reduce costs, and boost margins. With insights into incentive structures, certification programs, and vertical-specific solutions, this session offers a roadmap for evaluating partnerships that transform business performance. Wildix chief commercial officer Jason Uslan and Telgoo5 chief product officer Neeraj Arora will sit on the panel, led by Omdia principal channels analyst Devan Adams.
Don’t miss these deep dives into AI, sales, and profitability at the Channel Partners Conference.