US Cellular is challenging some of its big carrier rivals with what it says is a friendlier partner program that makes it easier to work with.

Laura Crisp, head of business channel partner program with the company, joins us on Channel Futures TV. She discusses US Cellular's recently launched PRM and its strategy around high-speed internet.

The company is an official sponsor of the CP Expo, May 1-4, in Las Vegas. It's not too late to register.