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Channel Partners Conference & Expo

Countdown to #CPExpo 2026:

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April 13-16, 2026
The VenetianLas Vegas, NV
Colombia Offers Growing Channel Partner Opportunity

For partners who haven't dabbled in international sales, there's an opportunity in Colombia you might not have considered.

Just a two-and-a-half hour flight from Miami, Colombia offers a burgeoning IT software and services market. ProColombia, the government agency that represents foreign investment in Colombia, was a sponsor and exhibitor at the recent CP Expo.

We caught up with Ricardo Pedroza, executive director, U.S., ProColombia, for a recap of the Channel Partners Conference & Expo and to talk about the opportunity for partners in Colombia.