The AI era in IT is clearly here, and it’s reshaping the channel landscape. Analysts predict trillions of dollars in spending on AI technologies in 2026. For channel partners, this presents an unprecedented opportunity to tap into the growing demand for AI solutions and drive revenue like never before.

We’ll have plenty of sessions at Channel Partners Conference & Expo April 13-16 in Las Vegas that will show you the way to AI revenue.

While AI will likely be a topic in almost every keynote, breakout and theatre session, we’ve put together a solid lineup of AI-specific symposiums and discussions. They include:

How to Cash In on AI’s Potential -- This panel session is part of an AI Symposium track that will bring together leading AI vendors and solution providers to discuss the vast opportunities their technologies offer for channel partners. Designed to highlight actionable strategies and major market opportunities, this session will provide a roadmap for channel leaders looking to drive growth and innovation through AI.

Turning AI into Revenue: Real-World Strategies for Channel Success – This session focuses on the commercial opportunity AI presents for the channel. You’ll hear from Channel Maven Consulting founder Heather Margolis and UJET VP of channel sales Geoff Works about ways partners can monetize AI by selling smarter products and enabling end customers to unlock tangible business value that drives revenue.

In AI Is Not a Platform, Michael Brown, VP solution architecture of IT consultant Resolve Tech Solutions, will discuss how leading innovators embed intelligence directly into their business networks to drive decisions and outcomes. He will provide a framework for positioning AI as a business capability instead of a tool.

If marketing is your thing, don’t miss Harnessing AI in Marketing: Driving Top-Line Growth for Channel Partners. Join John Nee, CMO at Fusion Connect, will explores how AI-powered tools and techniques can revolutionize your marketing efforts. This session will reveal how AI-driven analytics provide deep insights into customer behavior, enabling predictive modeling that refines messaging, pricing, and product strategies. Discover how AI can deliver personalized experiences at scale, driving stronger customer retention and loyalty while boosting sales productivity and revenue generation.

We’ll also have AI Symposium Keynote Sponsored by Vonage, Transform your Customer Experience with Voice AI Agents with Regal.ai, and The Agentic Era: Rethinking How We Sell, Serve, and Scale with RingCentral.

MSP Summit AI Sessions

Channel Partners Expo is co-located with the MSP Summit, which will feature its own lineup of AI keynotes, breakouts and symposiums on April 13. These include a keynote interview with CEO Jim Siders of Shield Technology, a new AI-forward IT services company putting together an MSP portfolio with $200 million in backing from OpenAI partner Thrive Holdings and ZBS Partners.

Other MSP AI sessions include:

• DIY AI: Using Custom AI Tools to Supercharge MSP Efficiency
• AI & Automation Workshop: Replicable Blueprint for Client Success
• AI and Nextgen Technology: Creating Next-Level Customer Experiences
• Managed Intelligence: The Next Evolution of an MSP

Check out our full agenda to meet the speakers and browse the session descriptions for more information.