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Disruptive Business Models Provide Competitive Edge

By Edward Gately | October 12, 2021
Disrupt and deviate

Looking to gain a competitive advantage over market incumbents? Switching to a disruptive business model may just be the answer.

Disruptive business models shake up the market by addressing demands that have been ignored by leading providers and manufacturer,s and providing solutions the industry has failed to deliver.

Service providers do this by taking a nontraditional approach to solving a customer problem. Businesses that use such strategies tend to appeal to dissatisfied customers of market incumbents or create niche markets to serve. Disruptive business models are taking hold in communications and benefitting service providers’ bottom line.

So how do you initiate a disruptive business model? Dave George, NetSapiens’ senior vice president of revenue and customer experience, can provide answers.

During his Channel Partners Conference & Expo session, “Disruptive Business Models and Their Impact on Growth - Communications Is Next,” Nov. 2, George will outline the impact that disruptive business models are having in communications.

In a Q&A, George gives a sneak peek of the information he’ll share with attendees.

Channel Partners: Can you give some examples of what a disruptive business model is in the communications arena?

Dave George: Some examples of disruptive business models in the communications sector are Slack, Zoom and WhatsApp. Slack drastically changed how businesses internally communicate. Zoom allowed people to stay connected during an unplanned disruption (global pandemic). And WhatsApp became the primary communications tool in many countries around the world.

CP: Is it difficult to initiate a disruptive business model? Are there dos and don’ts?

DG: There is a cycle of disruption that starts with building a better solution and, while there aren't necessarily dos and don'ts per se, there will be challenges along the way.

Besides the many standard business concerns all companies face, the industry may ignore you, and getting recognized in a crowded space may be difficult. And, perhaps somewhat more specific to communications, of course there may be regulatory concerns that need to be overcome.

Netsapiens' Dave George

CP: What are some of the benefits of a disruptive business model?

DG: Typically newcomers are left alone to create and innovate new ideas and brands in a tired space, which leads to potential gains in market share. Additionally, this innovation ultimately benefits the end user and so that consumer wins.

CP: Can a disruptive business model give service providers a competitive advantage? If so, how?

DG: Yes. By being disruptive, the service provider provides differentiation and choice, as well as unique value in the supply chain, which ultimately leads to more profit in a crowded space of many other service providers.

CP: What do you hope attendees learn and can make use of from your session?

DG: That regardless of whether one is an agent, service provider and/or vendor, aligning on and utilizing disruption on any level or scale may provide new and robust opportunities and even entirely new profitable markets for your solutions.

Tags:
Channel Partners Conference & Expo, Netsapiens