Attendees of technology conferences are of two minds these days. On the one hand they want an agenda crammed with fast-paced content from peers and senior leaders that keeps all on the edge of their seats. You will hear people say attention spans are shorter than ever—that of a goldfish, of all things -- so successful content must be delivered succinctly, engaging and fast. At the same time, many attendees provide feedback that they want deep dives on certain topics so they can drill into specific topics that help them elevate their brands or improve their leadership style. As the organizer of the world’s largest independent gathering of channel partners, we know our audience well and strive to deliver both engaging and deep content for high levels of satisfaction.
Tech events today must respond with both fast-paced meaningful keynotes and breakout sessions along with opportunities for attendees to participate in workshops. At this year’s Channel Partners Conference & Expo and MSP Summit scheduled for March 24-27 in Las Vegas, attendees will be treated to four in-depth workshops designed to develop leadership skills, optimize business models, sales management and reputation management. You can view Channel Partners/MSP Summit Agenda here.
In this article I’ll focus on two of those workshops. One is designed to help channel partners bolster their brands and will be presented in two parts. The other is about achieving peak performance. Both will be led by experts in their fields who want to see channel partners succeed in the coming year. Stay tuned for upcoming articles on our sales management and MSP business optimization workshops. You can find more information here: Channel Partners Conference Workshops
While many channel partners shy away from marketing or branding discussions, the topic of most importance to them concerns their reputation. For companies reliant on word-of-mouth referrals and their standing in the industry, reputations can make or break them. We have assembled three of the greats in the fields of communication, public relations, branding, advertising and reputation management -- Lynette Bohanan, President, CommCentric Solutions; Laura Johns, CEO, The Business Growers and Marie Rourke, Founder & Chief, WhiteFox Marketing. I have worked with all three in a wide range of roles over the years, and they are among the best in the business. Their advice will alter the course of your business.