In a world overflowing with data, it's nearly impossible for MSPs to understand which way is up or how things are really going. With little free time between managing clients, tracking technicians, keeping up with general administration, invoicing and collections, there's not much opportunity to really dig in and determine the growth path to take next.

At the Channel Partners Conference & Expo in November, Colin Knox, CEO of Gradient MSP, will share tactics to help channel leaders clear the fog so they can focus on the bigger picture. In his session, Knox will highlight how to overcome the paralysis caused by the countless groups trying to pull partners in multiple directions at once. Moreover, how to quiet the noise, and take control of your own destiny.

We sat down with Knox to get a little sneak peak into the session ahead of our show. 

Channel Partners: You mentioned that MSPs have little time to come up with a growth path – that it’s easy to lose sight of the big picture. Can you elaborate on that aspect a bit? 

Colin Knox: It’s the old “can’t see the forest for the trees” thing. It’s easy to get caught up in the day-to-day. This is especially true if you’re a CEO, but you’re still doing tech work or you’re out there hustling for sales. Staffing is often a challenge, so a lot of MSPs are shorthanded and the people in charge are doing work that they otherwise would not be doing. 

But, if you can find the time to step back a bit and survey the landscape, it’s incredibly valuable for mapping out that growth pathway. Anything that makes it easier to gain insight so you can see the big picture in what little time you have is incredibly powerful.