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Enhancing Your Channel Business with AI and ML

By Edward Gately | February 11, 2021

Harbinder Khera, founder and CEO of Mindmatrix, gives a sneak peek of the information he’ll share during his Channel Partners Virtual session on channel businesses making the most of AI and ML.

Customer Emotions and Why Your Company Needs to Measure Them

By James Anderson | February 8, 2021

Know the difference between customer emotion and customer experience? You should. Channel Partners Virtual is here to help.

Authenticity, Empathy Are Key to Successful DE&I Programs

By Buffy Naylor | February 8, 2021

And it starts with listening, say Kelli McMillan, Genefa Murphy and Rowan Trollope of Five 9. They know — they’ve done it.

Marketplaces Are A Big Deal, With Caveats — But You Can't Ignore Them

By Kelly Teal | February 8, 2021

On March 2, Forrester’s Jay McBain and panelists will talk cloud marketplaces, “the inflection point of this industry.” Expect debate.

Channel Businesses Can No Longer Put Off Social Selling

By Edward Gately | February 5, 2021

In this Q&A, Andra Hedden, CMO and owner of Marketopia, gives a sneak peek of the advice she'll share during her Channel Partners Virtual session for building a successful social selling strategy.

Don't Wait Any Longer to Make the Shift to MRR

By Allison Francis | January 29, 2021

Nancy Sabino of SabinoCompTech previews her Channel Partners Virtual session on making the move to MRR. Is it now or never?

Channel Marketing in 2021: Become a Master

By Craig Galbraith | January 28, 2021

The marketing mistakes partners are making and how the pandemic impacted their marketing strategies.

Partners, Vendors: Quit Obsessing Over Short-Term Financials

By Kelly Teal | January 25, 2021

Maximity’s Tracy Pound will issue a call to “get over” fear that trips up a lot of players in the channel.

Digital Transformation Shifts Into High Gear Amid COVID-19

By Edward Gately | January 21, 2021

In this Q&A, Kris Blackmon, chief channel officer at JS Group, gives a sneak peek of the advice she'll share during her Channel Partners Virtual keynote for channel businesses to keep up with changes in digital transformation due to the COVID-19 pandemic.

Janet Schijns: Partners, Prepare Your Battle Plans

By Edward Gately | January 12, 2021

In this Q&A, Janet Schijns, CEO of JS Group, gives a sneak peek of the advice she’ll share during her Channel Partners Virtual keynote for channel companies to compete, win customers and gain market share in 2021.

Don't Wait for Fall's 'Homecoming' Channel Event — CP Virtual 2021 Is Coming Soon

By Craig Galbraith | January 6, 2021

No doubt by now you've seen our announcement promoting our "Homecoming" channel event this coming November. It created a buzz online as channel partners and vendors alike pondered the possibility of getting together in person again. Imagine that!

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